10% OFF FRUGI BACK-TO-SCHOOL

Bright colours, clever details and bags built to last—the new Frugi back-to-school collection has arrived at HipBaby!

Whether you’re preparing for a very first day at preschool, heading back to primary school or shopping for a bigger child who needs room for books and a laptop, there’s a Frugi backpack to suit.

The new collection includes:

• Backpacks in four different sizes
• Foil-lined lunch bags
• Matching pencil cases
• A colourful Puddle Buster umbrella
• Frugi’s brilliant Rambler 3-in-1 coats

SAVE 10% UNTIL FRIDAY, 28 AUGUST

Use code: SCHOOL10

at checkout to receive 10% off the new Frugi back-to-school collection.

[SHOP THE FRUGI SCHOOL COLLECTION]

The coat that keeps on going

Frugi’s Rambler 3-in-1 Coat is undoubtedly an investment—but, in my experience, it is a very worthwhile one.

Our Frugi coats have been passed down through all three of my children and then on to friends. Some have been worn by five children and are still in genuinely great condition.

The Rambler combines a waterproof padded outer coat with a removable fleece gilet. They can be worn together on cold winter days or separately as the seasons change. The extendable sleeves help the coat fit for longer, while the durable construction means it can be passed on again and again.

It’s the kind of coat you buy once, use for years and then hand down to another child—exactly what slow fashion should be.

A backpack for every adventure

Bright, distinctive and made to last. We have stocked Frugi school bags since 2020—and some of our own bags from that very first HipBaby collection are still going strong some six years later.

That is what makes a Frugi backpack such a worthwhile choice. They are designed for real family life, with durable recycled fabric, comfortable padded straps and lots of practical details.

There is another very useful advantage to all that Frugi colour: a bright, distinctive backpack is much harder to leave behind and far easier to spot among a sea of similar school bags in the classroom, cloakroom or schoolyard.

Children get a bag that reflects their personality—and parents get one they can find at a glance!

A backpack for every adventure, for little ones, the Little Adventurers Backpack is perfectly sized for preschool essentials.

The Explorers and Navigator Backpacks offer more room for everyday school necessities, while the larger Trail Blazing Backpack has space for bigger books and includes a sleeve for a 13-inch laptop. With padded shoulder straps, adjustable chest straps, reflective details and plenty of useful pockets, these are bags designed to be carried comfortably and used again and again.

The finishing touches for school days

Complete their school set with Frugi’s matching lunch bags and pencil cases. The roomy lunch bags have two zipped compartments, a wipe-clean finish and a foil-lined main section to help keep food fresh. The coordinating pencil cases are generously sized for pens, pencils and classroom essentials. Both are made using recycled materials and feature Frugi’s bright, easy-to-spot prints.

And because back to school usually means back to rainy mornings, the colourful Puddle Buster Umbrella is a practical addition. Its simple two-lever opening mechanism is designed for little hands, while the distinctive Fun Frenzy print makes grey school runs feel much brighter.

Who are Frugi?

Frugi is one of our favourite ethical children’s clothing brands, known for its bold colours, playful prints and commitment to doing things the right way. Using GOTS-certified organic cotton and recycled materials, Frugi creates comfortable, durable clothing and accessories designed to be worn, loved and passed on—slow fashion at its brightest and most joyful. The brand cares deeply about people and the planet, from responsible working conditions to more sustainable production. We choose to stock Frugi because its values align so closely with ours at HipBaby: quality without compromise, fun and distinctive designs, and a genuine commitment to a better future for our children and the world they will grow up in.