We hope you’ve had a wonderful summer — ours has been a busy one! Between cheering on our eldest at the Junior Internationals Canoe Polo competition (yes, it’s as full-on as it sounds!) and chasing after daily family adventures, we’re almost looking forward to the routine of back-to-school… even if it does mean making up endless lunchboxes again.

This week has been a bittersweet one too, as we sadly said goodbye to our beloved family dog Strider after a short illness. Thank you for your patience with us at the start of the week as we adjusted — your kindness and understanding mean the world. 💛

But as the seasons turn, there’s plenty of good news to share!

🌟 Frugi Autumn Winter 2025 has arrived – full of bright, fun prints and organic cotton comfort your little ones can live, play, and grow in.

🎁 We’re especially loving the Frugi two-piece outfits – top and leggings, pinafore or dungarees in matching prints that are great value for money, amazing quality, and make fantastic, durable gifts. Trust us, your little people will outgrow them long before they wear them out!

🎒 Still need outerwear or school bits? We have of our Frugi jackets, backpacks, and accessories left from earlier this summer which are ready to go — and with our speedy dispatch times, you’ll have them for that first day back.

🛍️ And a little treat from us: the first 10 orders containing new season Frugi will receive a FREE canvas tote bagworth €15. Perfect for library trips, shopping, or stashing snacks on the go.

So whether your kiddos are racing through the last days of summer or gearing up for pencils, books, and schoolyard adventures — we’ve got them covered.

P.S.Just like Frugi clothes, our tote bag offer won’t last long — once they’re gone, they’re gone!

Be prepared for beautiful bright prints, perfect for darker days!

Who are Frugi?

Frugi are a much-loved UK brand creating bright, playful children’s clothing made from GOTS-certified organic cotton and recycled materials. They’re serious about sustainability and ethical production — and serious about fun too! While Frugi isn’t the cheapest brand on the shelf, it offers excellent value for money: the quality is so good that children usually outgrow the clothes long before they wear them out.

We know this first-hand — some of the Frugi pieces we bought ten years ago for our oldest  has since been passed on to other families, worn by 5 or 6 little people in total, and have even made their way back to us for our youngest! Clothes that last and last — that’s why we’re so proud to stock Frugi at HipBaby.