Hi lovely HipBaby family,

The wait is over… Frugi Autumn Winter 2025 has officially landed! 🎉
The first drop of the season is live now and bursting with Back to School brilliance!

Here’s what just arrived:

🎒 The Explorer Backpack and Trailblazer Bag (ideal for bigger school-goers!)
🍱 Matching lunch bags and pencil cases
🧥 The beloved Rambler 3-in-1 Coat – now in three new colourways
🌧️ A handful of Penhale Parkas and last season’s Ramblers, now 25% off!

Frugi makes children’s clothing with heart – using GOTS-certified organic cotton and recycled plastics to create pieces that are bold, practical, and built to last.

💚 Want to spread the cost?
Our payment plan is here to help – so you can kit them out now and pay over time.

👉 Tap here to shop the new Frugi drop now: [Insert Shop Now Button or Link]

This collection is always a favourite – and it won’t hang around for long. Grab your favourites early before they’re gone!

With love (and a lot of cardboard recycling),
Sonya & the HipBaby team
💚

Who are Frugi?

Frugi is a leading ethical children’s clothing brand known for its bold colours, playful prints, and commitment to doing things the right way. They use GOTS-certified organic cotton and recycled materials, turning plastic bottles into coats, bags, and more. Designed with comfort, durability, and fun in mind, Frugi clothes are made to be worn, loved, and passed on. As a brand, they care deeply about people and the planet – from fair working conditions to sustainable production. We choose to stock Frugi because their values align with ours: quality without compromise, joyful design, and a genuine commitment to a better future for our kids and the world they’ll grow up in.